Brand Identity, voice and digital art direction for Igor Abreu IA—01, a fashion house focused on providing lasting clothing in times of uncertainty. Brandless, mutable and purposefully abstract, IA organizes itself around a subversive discourse, disruptiving percepetions of spaces, it's products and users, Igor Abreu aims for it's viewers to be in a state of perpetual doubt when confronting market devices. It's more humane and relatable side is the attempt to always abide by fairtrade rules, and pay employees above market rates.