(Soon) IgorAbreu, Ongoing, São Paulo

Brand Identity, voice and digital art direction for Igor Abreu IA—01, a fashion house focused on providing long lasting clothing in times of uncertainty. Brandless, mutant and purposefully abstract, IA organizes itself around a subversive discourse, disrupting our idea of institutional spaces, products and their relationship to users/consumers. Igor Abreu aims for its spectators to be in a state of perpetual doubt when confronting market devices and lingo. Its more humane and relatable side is the attempt to always abide by fairtrade rules, and a strong wage compensation policy.